And Now A Word From Our (Cough!) Sponsor…

27 Feb

by Rachel Newstead

In keeping with this blog’s current Flintstones theme, why not take a smoke break while waiting for the next review in my series to come up? Or at least watch this commercial, if you’re skittish about lung cancer:

I have to be honest. I’m a bit bewildered that so many people today find it so strange to see Fred Flintstone pitching Winstons. The over-the-top outrage and sarcasm I see in the comments every time something like this gets posted to YouTube are growing a bit tiresome.

As someone who grew up in that era (the 1960s, not the Stone Age, smart guys) a cartoon caveman selling cigarettes seemed no more unusual to me than a cartoon tuna selling Starkist (and believe me, the implications of the latter seem far darker to me).

I guess the notion prevalent today that these commercials were some sort of evil plot to hypnotize the kiddies into lighting up is the most confusing thing of all to me; the people who think that, I’m guessing, are those that consider anything animated to be strictly for children. Anyone who’s ever seen a Tex Avery cartoon would surely know otherwise.

The only truly strange thing about this commercial to me, really, is that the pack of Winstons isn’t “Flintstone-ized”; the artists could have, to use a TV term, “goofed it up” a little to make it more Stone Age-like.  It just doesn’t seem as though it belongs in the same “universe” as the Flintstones.

And now that I think about it, doesn’t the pack  appear huge in relation to Fred and his druggist?  I guess they made ’em a lot bigger back in Fred’s time….


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